Ser + em Vendas

Selling is an art that improves and goes hand in hand with the transformations of society. Changes in the demands of the increasingly informed public have also altered the way it is sold. You can find out who your real customers are and bring them what they really need: the product. But, how to approach them? What is the best way? Does every consumer want some extra benefit on what they get? These and other questions are raised by sales experts from the book Ser + in Sales vol. II. The work thoroughly unveils the theme and brings important tips for those who are from the area or want to deepen their knowledge.


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Ser + em Criatividade e Inovação

Learn to think and act boldly for better results. The creative process, when praised and encouraged by parents and family, helps educate innovative adults who can create more and reveal their skills day by day. Innovation, unlike creativity in creating something from scratch, uses two technologies known to create a third. It comes from Latin innovare, which means changing or renewing something. In this book you will learn from experts how you can develop in the field of creativity and innovation. You will learn success stories on both topics and also have valuable tips for implementing them in your business career.


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